eGuide: 10 Mistakes …

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    Further readings …

    Real-time user data is the pillar of effective buying experiences

    Real-time user data is the pillar of effective buying experiences

    Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.

    Let us be ready … (a poem from our CEO)

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