The bd4travel Newsletter
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- The ‘average customer’ model is dead, long live personalization!
- Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
- Innovation in Travel award for bd4travel within the Travel Weekly Globes 2019
- No one wants to be treated as an average – Profile every customer
- Why A/B testing can do more harm than good + How to make better decisions