What we believe

Finding and booking travel online should be easy and enjoyable for your customers – to achieve true customer excitement.

bd4travel’s mission is to create a personalised shopping experience that is surprisingly intuitive, inspiring and convincing for each and every customer. Without login required, the system continuously improves as the user browses.

Icon Digital EMpathy We call that digital empathy

We are bd4travel

bd4travel was launched in 2013 by former colleagues Andy Owen Jones, Melanie Sickenberger and Ibrahim Husseini, who realized that booking travel online is often unnecessarily tedious and inefficient.

With collective expertise in data and travel technology, including positions at TravelTainment, Amadeus, Virgin Altantic, British Airways and Yahoo, the three co-founders joined forces to simplify and improve the way travel is sold. bd4travel is based in Frankfurt, Germany and London, UK.

bd4travel has raised a $4.2 million in Series A round led by London-based early stage venture capital firm Hoxton Ventures, with participation from B2B and Saas venture capital fund Talis Capital, and British entrepreneur and investor Robin Klein.

Our Founders

Melanie Sickenberger

Melanie Sickenberger
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Andy Owen-Jones

Andy Owen-Jones
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Ibrahim Husseini

Ibrahim Husseini
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Melanie is Chief Product Officer and Chief Operations Officer at bd4travel. She oversees all things from strategy to product management, development and implementation.
Before co-founding bd4travel, Melanie was VP of Product and Marketing at TravelTainment. Prior to that, she worked as Senior Manager, Corporate Strategy at Amadeus, and Product Manager for tourism e-commerce solutions at Start Media Plus.
On her free time, you can find Melanie introducing her two children to the wonders of product development, armed with a box of blocks and legos.
Melanie spends her rare holidays preferably together with her family either in a pool situated in the Mediterranean – or at a nice wellness-hotel in the Austrian Alps.

Andy is bd4travel’s CEO and visionary co-Founder. He oversees business development and the overall growth strategy.
Before founding bd4travel, Andy was the CEO at leading German leisure specialist TravelTainment, which he joined after 10 years at Amadeus. Prior to that, Andy held positions at several international businesses such as British Airways, Deloitte Consulting, and Virgin Atlantic. If Andy hadn’t opted for a business career, he’d probably still be training on the soccer field or travelling.

Andy likes holidays that reunite his family – preferably at the sunny Côte d’Azur or in the Far East.

Ibrahim is bd4travel’s Chief Technology Officer. He is the company’s data guru and business intelligence mastermind.
Before launching bd4travel, Ibrahim was TravelTainment’s Business Intelligence Director. Prior to that, he worked as Yahoo’s Senior Product manager for Strategic Data Solutions, and Technology Director at DMX Group. Ibrahim started out his career as Development Lead for Data Warehouse solutions at Audience Science.

When not at work, you can find Ibrahim and his family soaking up the sun at a holiday home in Spain – or “relaxing” on long haul city breaks.


Join us in developing a platform that is here to disrupt the way an entire industry sector works – for the benefit of the customer! We’re looking for smart and ambitious new colleagues to strengthen our team.

Our Board Members

Simon Breakwell

Simon Breakwell
Chairman of the Board

Hussein Kanji

Hussein Kanji
Board Member

Simon believes that “the artificial intelligence baked into the solution sets bd4travel’s Audience Relationship Management platform apart. It is a digital nervous system for travel retailers.” Simon is one of the pioneers of the online world. He is a founding member of Expedia in Seattle, initially called Microsoft Travel. In 2006 he joined the main Board of Expedia. Today he is a Venture Partner at TCV in London. Most recently Simon has joined Uber.com and established their European Operations. Simon is also a non-exclusive director at One Fine Stay as well as a member of the British Airways Advisory Board.

Simon sadly supports Charlton Athletic, through thick and thin, enjoys sportive cycling and sets sail to relaxing sailing trips in his holidays.

Hussein believes that “bd4travel is well positioned to be disruptive in one of the world’s largest industry segments” – online travel. He is a founding partner of Hoxton Ventures and an angel investor. Formerly, Hussein was an associate at Accel Partners, where he focused on consumer Internet, financial technology and software investments. He joined Accel from Microsoft Corporation. He also helped put together Safe-View and worked at Radiance Technologies as well as Studio Verso.

Hussein owns one of London’s best independent tea shops so he can guarantee his daily dose of exquisite cakes. In his rare holidays, Hussein likes to go alpine skiing or takes an inspiring rest in “the valley”.

bd4travel is member of the German Travel Association (DRV)

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