What we believe

Finding and booking travel online should be easy and enjoyable for your customers – to achieve true customer excitement.
bd4travel’s mission is to create a personalised shopping experience that is surprisingly intuitive, inspiring and convincing for each and every customer. Without login required, the system continuously improves as the user browses.
Icon Digital EMpathy We call that digital empathy

We are bd4travel


bd4travel was founded in 2013 by three former Amadeus colleagues who realised that “personal relevance” has the potential to change the travel industry – and that AI-driven personalisation is the necessary solution to provide the best web experience for each and every individual user.

Today, bd4travel provides a comprehensive solution tailored specifically to tackle the challenges of the travel industry, to listen to its users, understand them and react with the most relevant service. Travel organisations profit from ready-to-go personalisation modules as well as powerful tools to create individual use-cases to enhance the user experience.

bd4travel is based in Germany and the UK. Its solutions are implemented at leading travel organisations in 17 international markets and are recognised with awards from leading travel organisations such as Phocuswright, Travolution and Travel Technology Europe.

In December 2018 dnata, part of the Emirates Group, acquired a majority stake in bd4travel.

Our Founders

Melanie Sickenberger
Melanie Sickenberger
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Andy Owen-Jones
Andy Owen-Jones
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Melanie is Chief Product Officer and Chief Operations Officer at bd4travel. She oversees all things from strategy to product management, development and implementation.
Before co-founding bd4travel, Melanie was VP of Product and Marketing at TravelTainment. Prior to that, she worked as Senior Manager, Corporate Strategy at Amadeus, and Product Manager for tourism e-commerce solutions at Start Media Plus.
On her free time, you can find Melanie introducing her two children to the wonders of product development, armed with a box of blocks and legos.
Melanie spends her rare holidays preferably together with her family either in a pool situated in the Mediterranean – or at a nice wellness-hotel in the Austrian Alps.
Andy is bd4travel’s CEO and visionary co-Founder. He oversees business development and the overall growth strategy.
Before founding bd4travel, Andy was the CEO at leading German leisure specialist TravelTainment, which he joined after 10 years at Amadeus. Prior to that, Andy held positions at several international businesses such as British Airways, Deloitte Consulting, and Virgin Atlantic. If Andy hadn’t opted for a business career, he’d probably still be training on the soccer field or travelling.

Andy likes holidays that reunite his family – preferably at the sunny Côte d’Azur or in the Far East.


Join us in developing a platform that is here to disrupt the way an entire industry sector works – for the benefit of the customer! We’re looking for smart and ambitious new colleagues to strengthen our team.

Our Board Members

John Bevan

John Bevan

Divisional SVP dnata Travel

Chairman of the Board

Asif Parkar

Asif Parkar

VP Finance – dnata Travel 

Board Member

Philip Wolf

Philip Wolf

Founder Phocuswright Inc.

Former Board Member

John was promoted to Divisional Senior Vice President by dnata Travel Group and is responsible for dnata’s global travel portfolio since June 1st, 2021.

He joined dnata in 2017 as CEO dnata travel Europe and his responsiblity included Gold Medal, Travel Republic and Travelbag.

Philip was a member of the bd4travel Board of Directors. He was very supportive to us and had a significant impact on our successful development – from a start-up to a grown-up company that is today majority owned by dnata travel.

Philip died in March 2021 having retired from his executive roles, he was renowned as an outspoken and provocative travel industry figure. We will miss him as a friend and inspiring advisor.

In 1994, a lonely entrepreneur embraced the controversial idea that the quality of information would differentiate winners and losers in the then-burgeoning information age. That entrepreneur was Philip Wolf. The company he founded, Phocuswright Inc., is now the premier source for travel, tourism and hospitality intelligence.

He began his travel career in May 1989 heading a small agency. After two decades of analysing and scrutinizing market trends, Philip built a brand around his trademark catchphrase: “Strategically correct, not politically correct.” He was the architect of the annually acclaimed Phocuswright Conference.

Formerly an adjunct professor at NYU’s Preston Robert Tisch Center for Hospitality, Tourism, and Sports Management and distinguished lecturer at the Cornell University School of Hotel Administration, Philip served as a board director on three continents, including two listed companies: chairman, eDreams ODIGEO in Spain and MakeMyTrip in India, as well as Hopper, TrustYou and Blacklane. He was also chairman of travel consultancy Hudson Crossing, as well as a board advisor to dnata, DataArt, RedDoorz and ITB China.

He was a magna cum laude graduate of Duke University and held an MBA from Vanderbilt University.

bd4travel is member of the German Travel Association (DRV)

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