Analytics

Let's look at customers, not averages.
bd4travel’s data management platform consolidates your big data in a single place.
Dashboards, reports and alerts on business driven KPIs provide instantly actionable insights. Powerful admin tools let you manage your mission critical business processes.
In real-time.

Eye-opening business insights

No more need for hypotheses and rough user personas, our algorithms learn what works.

Flexible access to your data

Available via REST web-services in real-time, for in-house applications and processing.

Powerful admin tools

Manage your mission critical processes. In real-time.
bd4audience

Understand each users individual DNA and shopping experience as well as the patterns of real time consumer segments.

bd4audience
Realise your customers demand to see what’s trending and where demand is unsatisfied.
Explore favourite products, size of wallet, churn risk and booker probabilty.
Gain detailed DNA insights for all users on your website – in real time.

The bd4audience dashboards are a real eye-opener. It’s a moment of truth when you see who is your customer and what really drives him.

bd4product

Understand how your audience engages with your products.

bd4product
Detect specific demand patterns for travel products.
bd4product
Spot how clients engage with or ignore each product.
bd4product
Analyse your product portfolio strenghts, gaps and weaknesses.

The bd4product dashboards provide up to now undetected insights on the current product portfolio performance – from a true user perspective.

bd4provider

Understand how your suppliers are performing and identify issues before they become problems.

bd4provider
Monitor the data quality of your suppliers – in real time.
Act fast or even automatically when a problem occurs.
Benchmark the performance of your technology providers and suppliers.

Analysing the data quality and performance of IT provider was challenging and slow before. With the bd4provider dashboards, we’re putting OTAs back in the drivers seat.

bd4hotspot

Explore where significant user segments convert worse than average.

bd4hotspot
bd4hotspot
Monitor the data quality of your suppliers – in real time.
Act fast or even automatic when a problem occurs.
Benchmark the performance of your technology providers and suppliers.

What sets the bd4 dmp hotspot analytics apart from usual business analytics, is the built-in understanding of the digital travel business. There is no more desperate speculating on obscure tables and diagrams.

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