Frankfurt/London, 24.05.2016 – bd4travel, the leading provider of intelligent personalisation for travel, today announced the hiring of Jackie Groves as vice president, sales. Within this newly established role, Groves will drive the set-up and success of an international sales team at bd4travel. Prior to joining bd4travel, Groves held leadership positions at international technology companies like Intuitive, Sophos and Pathtrace.

“With a growing customer pipeline and strong international demand for our personalisation products, it is time to expand our organisation in the area of sales,” said Andy Owen-Jones, CEO and co-founder of bd4travel. “We clearly see that our focus to turn anonymous users into highly engaged and individually serviced customers hits the nail on the head for almost all digital travel businesses. With her extensive skills and background in selling technology solutions and nurturing the required teams, Jackie is the perfect match for us to drive our expansion.”

In her prior role as Sales and Marketing Director at Intuitive, she gained deep travel industry insights in the space of reservation technology, developed a broad personal network with customers and managed to drive significant acquisition of strategic sales while securing customer retention.  “It became clear to me that predictive recommendations and personalisation solutions are vital for travel businesses if they are to truly strive to improve their customers’ shopping experience and increase conversions. This is the sort of disruptive technology that excites me most and bd4travel is best positioned to be leading an industry transformation,” said Jackie Groves, the new vice president, sales at bd4travel.

bd4travel recently announced as a new customer and a close strategic partnership with leading travel industry software specialist peakwork. Furthermore, bd4travel was granted the 2016 Disrupt Award at this year ́s Travel Technology Europe show.

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