Accompanied on stage by Expedia and lastminute.com, bd4travel will share insights about „Using Data to Personalise and Drive Loyalty – Is CRM Now Ready to Go to the Next Level?“. The keynote session will cover subjects like these:

  • Consider your personalisation offerings and learn from the best in class on how to improve your customer experience and, ultimately, your bottom line
  • Before, during, after – explore when and where you can tailor consumer experiences, from pre-booking straight through to post-trip
  • Examine when to personalise and to whom. Everyone is different, so precise segmentation is paramount

Find more information on the event on the 23rd and 24th of November in Amsterdam: LINK

Update: You can watch a video of the speech here: Goto Youtube