The travel industry research authority Phocuswright Inc. has announced the award winners of The Travel Innovation Summit@The Phocuswright Conference in Los Angeles, California, held from November 11th to 13th. Each year, 32 innovators are selected from numerous applicants to demonstrate ground-breaking applications and solutions that are set to change the travel industry. The winners represent the best of this elite group.
The 2014 event was presented and sponsored by Brand USA, the destination marketing organization of the United States. As a part of this role, they award a prize for the best Marketing Innovation of 2014. Brand USA selected bd4travel (“Big Data for Travel”) for the Marketing Innovation Award due to the significant potential its technology has to promote the United States as a truly unique leisure travel destination to individual travellers.
Carroll Rheem, Vice President, Research and Analytics for Brand USA said, “As the national tourism marketing organization of the United States of America, we view innovation through a specific lens. The Brand USA Marketing Innovation Award demonstrates our commitment to companies that are driving the future of tourism marketing. This year, we were most impressed by the ability of bd4travel to profile anonymous shoppers of digital travel retailers and understand the nuances of what they want. We are excited about the possibilities unlocked by this technology and look forward to exploring how we can build compelling offers that inspire travellers to visit the USA.”
Andy Owen-Jones, CEO and Co-Founder of bd4travel is delighted to receive the award on behalf of bd4travel. “It is an honour to receive the Brand USA award for Marketing Innovation. One of the largest Destination Marketing Organisation in the world has recognised the potential for improved customer understanding, insight and targeted action that our platform delivers. We are delighted to have a chance to support them and to be recognised for the wholly new view of customer behaviour that our platform allows.”
About bd4travel: Revealing travel wishes of previously anonymous customers
bd4travel (“Big Data for Travel”) provides IT solutions which identify the future vacation dreams of individual users and customers enabling real-time personalisation of digital travel shops and organisations. Bd4travel uses extremely granular data to build personalised applications so that the most relevant content and product recommendations can be displayed to each customer in real-time. The objective of bd4travel is to significantly improve how customers experience travel marketing and shopping by understanding what they want, showing them the most relevant offers and giving them the best possible service.
About Brand USA
Brand USA is the public-private partnership responsible for promoting the United States as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization’s mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures. For industry or partner information about Brand USA, visit www.TheBrandUSA.com. For information about travel to and around the United States, please visit Brand USA’s consumer website at www.DiscoverAmerica.com.
Phocuswright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, Phocuswright fosters smart strategic planning, tactical decision-making and organizational effectiveness.
Phocuswright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use Phocuswright research for competitive advantage.
To complement its primary research in North and Latin America, Europe and Asia, Phocuswright produces several high-profile conferences in the United States and Europe, and partners with conferences in China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.
The company is headquartered in the United States with Asia Pacific operations based in India and local analysts on five continents. Phocuswright is a wholly-owned subsidiary of Northstar Travel Media, LLC.
Press Contact bd4travel GmbH: Helge Moser, Marketing Director, +49 69 24 74 71 82 16, Helge@bd4travel.com