The Personalisation BlogLearn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.
Understanding your audience is key to business success. For some products, like children’s diapers, it’s clear who your audience will be, but for travel companies, your audience is likely to be diverse.
Market segmentation has been a key business principle for over 60 years, but is it really the best tool to correctly serve today’s diverse marketplace?
As an industry, we’ve evolved complex systems to ensure the successful supply and delivery of travel and holidays. We’ve endeavoured to put people and their experiences first.
Personalisation works. From simple steps like using names on email communications with your potential customers, you can boost your website’s ROI.
How airlines can listen to their global audience and convert bookers to frequent flyer members.
Maximise the use of bd4travel’s technology to minimise churn on your website. One of our clients recently trialled targeted in-session incentives to prevent users from exiting the site and instead transition them to bookers.
Every person strives to be treated as an individual and as the world increasingly moves online, a digital user profile should reflect a person’s identity.
Artificial Intelligence remains an omnipresent buzzword within marketing circles but few companies are really utilising the potential of this technology.
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.
The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences.