The Personalisation Blog
Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.
Prediction or Presumption – how data lets you intelligently take back control
Prediction or Presumption?
Why you should forgo your ‘gut feeling’ and use data to guide your business…
How AI works for travel sales
AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed.
How personalisation works
In the travel sector, personalisation allows businesses to significantly enhance the customer’s shopping experience, directly appealing to their search requirements, based on their distinct profile.
Covid-19 recovery: User behaviour data of prospective travellers (September 2020)
We are beginning to see the impact of the second Covid-19 wave take effect as more travel companies cancel holidays, airlines reduce routes, and new destinations are added to the red-list.
Covid-19 recovery – User behaviour data of prospective travellers (August 2020)
As we emerge from summer into a traditionally lower-travel period for leisure travellers, where many flight and travel restrictions are still in place, we look at the consumer intent and booking behaviour to understand how to engage with potential travellers. With...
NOWCast versus Forecast: #comebackstronger
Why real-time visitor data is key to rebuilding travel Let’s face it, we are seeing substantial changes in consumer travel booking activity. Where we used to see Mondays and Tuesdays as key booking days, this is now spread across the week. Greece usurped Spain as the...
Opportunity through crisis – deeper connections with your customers (part 3)
Personalised interaction: How to drive conversions with captivating promotions.
Opportunity through crisis – deeper connections with your customers (part 2)
How to redefine your product portfolio and be continuously relevant as …
Opportunity through crisis – deeper connections with your customers (part 1)
Our three-part series will present the opportunities for you to develop …
German Corona App launched – let’s use it.
This German Corona App is considered an important component in the tracking and interruption of possible infection chains. …
The bd4travel Newsletter
Further Posts
Why intelligent personalization will win over Search Engine Marketing in Travel
Covid-19 recovery: User behaviour data of prospective travellers (September 2020)
bd4travel receives Travolution’s Startup of the Year award
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
