The Personalisation Blog

Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.

Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.

Real-time user data is the pillar of effective buying experiences

Real-time user data is the pillar of effective buying experiences

Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.

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Data discrimination: celebrate diversity, not averages

Data discrimination: celebrate diversity, not averages

The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences.

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