The Personalisation Blog
Find out how intelligent personalization for travel can be applied within our blog.
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No one wants to be treated as an average – Profile every customer
For the fifth year, the intelligent personalization solution for travel, bd4travel, will be exhibiting at ITB Berlin. Meet the bd4travel team from March 5th until March 8th, 2020.
Don’t be average. Create individual shopping experiences.
Why A/B testing can do more harm than good + How to make better decisions
A/B tests are significantly more decisive when conversion instead of engagement is the focus. But this is easier said than done…
Travel Hero Podcast with Andy Owen Jones
The Travel Hero Podcast by ITB talks with Andy Owen Jones. Find out why Andy feels like the Forrest Gump of the travel IT world …
Meet the bd4travel team on ITB 2019
Meet bd4travel at stand 118 in hall 5.1 1 to discover what’s inside our “Experience Optimisation Platform” for you and your customers. Book your demo now!
The bd4travel Newsletter
Further Posts
The Power of Recommendations
Why A/B testing can do more harm than good + How to make better decisions
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
TUI.com steps up its personalization with bd4travel
Why personalization and digital empathy are replacing the ‘average customer’ quest
