The Personalisation Blog
Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.
Boomer or Zoomer – how to use Generation Cohorts as part of your digital marketing strategy
Understanding your audience is key to business success. For some products, like children’s diapers, it’s clear who your audience will be, but for travel companies, your audience is likely to be diverse.
It’s personal: treat your customers holistically
Market segmentation has been a key business principle for over 60 years, but is it really the best tool to correctly serve today’s diverse marketplace?
Living for the moment: Adapting travel on the fly to meet evolving customer needs
As an industry, we’ve evolved complex systems to ensure the successful supply and delivery of travel and holidays. We’ve endeavoured to put people and their experiences first.
Top ten mistakes in personalisation – and how to avoid them
Personalisation works. From simple steps like using names on email communications with your potential customers, you can boost your website’s ROI.
Boosting efficiencies in loyalty programmes
How airlines can listen to their global audience and convert bookers to frequent flyer members.
Wait a second! Using AI to prevent churn – without burning profit
Maximise the use of bd4travel’s technology to minimise churn on your website. One of our clients recently trialled targeted in-session incentives to prevent users from exiting the site and instead transition them to bookers.
Guide to Digital User Profiles
Every person strives to be treated as an individual and as the world increasingly moves online, a digital user profile should reflect a person’s identity.
How AI drives informed Precision Marketing strategies
Artificial Intelligence remains an omnipresent buzzword within marketing circles but few companies are really utilising the potential of this technology.
Real-time user data is the pillar of effective buying experiences
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.
Data discrimination: celebrate diversity, not averages
The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences.
The bd4travel Newsletter
Further Posts
Boomer or Zoomer – how to use Generation Cohorts as part of your digital marketing strategy
It’s personal: treat your customers holistically
Living for the moment: Adapting travel on the fly to meet evolving customer needs
Top ten mistakes in personalisation – and how to avoid them
Boosting efficiencies in loyalty programmes
