The Personalisation Blog

Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.

Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.

The four rules of Digital Empathy

The four rules of Digital Empathy

Four rules of digital empathy: Understand the value of a relationship; Measure at the level of an individual; React to needs now, not later; Show why your action counts for the client.

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Daring to Travel

Daring to Travel

As the removal of restrictions continues to reopen the world, be aware that ‘Revenge Travel’ holidaymakers are tipped to make plans out of step with their assumed demographic and typical search and booking habits.

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