The Personalisation Blog
Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.
You can’t build a relationship with a segment
Discover if segmentation or personalisation is the best way to foster meaningful customer relationships to grow your business.
New Year’s Message from bd4travel
The new year begins and there are many reasons to be optimistic. Let’s see which ones there are.
The digital transformation of the travel industry
What changes have been happening in travel retail? Let’s have a look at the digital transformation and evolution of travel eCommerce in the last decades.
The four rules of Digital Empathy
Four rules of digital empathy: Understand the value of a relationship; Measure at the level of an individual; React to needs now, not later; Show why your action counts for the client.
How travel brands can use AI to cross-sell online
Travel companies including airlines can use AI to cross-sell online. Learn how technology can drive tangible results and build trust in the sales process.
Daring to Travel
As the removal of restrictions continues to reopen the world, be aware that ‘Revenge Travel’ holidaymakers are tipped to make plans out of step with their assumed demographic and typical search and booking habits.
Boomer or Zoomer – how to use Generation Cohorts as part of your digital marketing strategy
Understanding your audience is key to business success. For some products, like children’s diapers, it’s clear who your audience will be, but for travel companies, your audience is likely to be diverse.
It’s personal: treat your customers holistically
Market segmentation has been a key business principle for over 60 years, but is it really the best tool to correctly serve today’s diverse marketplace?
Living for the moment: Adapting travel on the fly to meet evolving customer needs
As an industry, we’ve evolved complex systems to ensure the successful supply and delivery of travel and holidays. We’ve endeavoured to put people and their experiences first.
Top ten mistakes in personalisation – and how to avoid them
Personalisation works. From simple steps like using names on email communications with your potential customers, you can boost your website’s ROI.
