The Personalisation Blog
Learn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.Catch up on bd4travel news and events in our blog below. Visit our resources page for deeper analysis exploring how AI and our tools can help you grow your travel business. Stay connected by following us on Twitter or sign up to our newsletter.
Boosting efficiencies in loyalty programmes
How airlines can listen to their global audience and convert bookers to frequent flyer members.
Wait a second! Using AI to prevent churn – without burning profit
Maximise the use of bd4travel’s technology to minimise churn on your website. One of our clients recently trialled targeted in-session incentives to prevent users from exiting the site and instead transition them to bookers.
Guide to Digital User Profiles
Every person strives to be treated as an individual and as the world increasingly moves online, a digital user profile should reflect a person’s identity.
How AI drives informed Precision Marketing strategies
Artificial Intelligence remains an omnipresent buzzword within marketing circles but few companies are really utilising the potential of this technology.
Real-time user data is the pillar of effective buying experiences
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.
Data discrimination: celebrate diversity, not averages
The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences.
Why online user intent is important in travel – building long-term customer relationships
Focusing on one business objective such as conversion rate of your website can drive success in the short term. But websites are today’s shopfronts and if your ‘shop’ isn’t giving customers what they need, in the long term, they’ll go elsewhere.
Understanding the online travel booking experience – and why it’s so different
Technology has continually revolutionised how people search, book and experience travel, from providing travel agents with tools which allowed real-time bookings in the 1960s and 1970s through to the digital boom of the 2000s.
Throw away the rule book: Thoughts from bd4travel at ITB Berlin Now 2021
Digitalisation has speeded during the pandemic, with more people relying on the online world for even more aspects of their day-to-day life.
Prediction or Presumption – how data lets you intelligently take back control
Prediction or Presumption?
Why you should forgo your ‘gut feeling’ and use data to guide your business…
