The Personalisation BlogLearn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.
Discover if segmentation or personalisation is the best way to foster meaningful customer relationships to grow your business.
The new year begins and there are many reasons to be optimistic. Let’s see which ones there are.
What changes have been happening in travel retail? Let’s have a look at the digital transformation and evolution of travel eCommerce in the last decades.
Four rules of digital empathy: Understand the value of a relationship; Measure at the level of an individual; React to needs now, not later; Show why your action counts for the client.
Travel companies including airlines can use AI to cross-sell online. Learn how technology can drive tangible results and build trust in the sales process.
As the removal of restrictions continues to reopen the world, be aware that ‘Revenge Travel’ holidaymakers are tipped to make plans out of step with their assumed demographic and typical search and booking habits.
Understanding your audience is key to business success. For some products, like children’s diapers, it’s clear who your audience will be, but for travel companies, your audience is likely to be diverse.
Market segmentation has been a key business principle for over 60 years, but is it really the best tool to correctly serve today’s diverse marketplace?
As an industry, we’ve evolved complex systems to ensure the successful supply and delivery of travel and holidays. We’ve endeavoured to put people and their experiences first.
Personalisation works. From simple steps like using names on email communications with your potential customers, you can boost your website’s ROI.