The Personalisation BlogLearn more about how intelligent personalisation can be used in travel and catch up on industry news and thoughts in the bd4travel blog.
Artificial Intelligence remains an omnipresent buzzword within marketing circles but few companies are really utilising the potential of this technology.
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to run deeper to impress tech-savvy customers: added value needs to be provided.
The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences.
Focusing on one business objective such as conversion rate of your website can drive success in the short term. But websites are today’s shopfronts and if your ‘shop’ isn’t giving customers what they need, in the long term, they’ll go elsewhere.
Technology has continually revolutionised how people search, book and experience travel, from providing travel agents with tools which allowed real-time bookings in the 1960s and 1970s through to the digital boom of the 2000s.
Digitalisation has speeded during the pandemic, with more people relying on the online world for even more aspects of their day-to-day life.
Prediction or Presumption?
Why you should forgo your ‘gut feeling’ and use data to guide your business…
AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed.
In the travel sector, personalisation allows businesses to significantly enhance the customer’s shopping experience, directly appealing to their search requirements, based on their distinct profile.
We are beginning to see the impact of the second Covid-19 wave take effect as more travel companies cancel holidays, airlines reduce routes, and new destinations are added to the red-list.