The Personalisation Blog
Find out how intelligent personalization for travel can be applied within our blog.
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The end of the beginning….
We are delighted to announce today that the majority of shares in bd4travel have been acquired by dnata travel.
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Travolution Awards 2018: Best Technological Innovation award for bd4travel & Travel Republic
bd4travel and Travel Republic were also shortlisted in the categories “Best Use of Data” and “Best Technology Team of the Year”.
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Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
Retargeting – also known as remarketing – is a marketing technique used by 100% of marketers, according to AdRoll’s last State of Performance Marketing report. Yet innovation in the field has been slow, and frustrations with sloppy retargeting methods are...
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Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
Let us have a look at the key user insights that can be predicted in order to generate individual shopping experiences. Put together, these insights form a predictive user profile – which is where every personalisation use-case starts.
read moreThe bd4travel Newsletter
Further Posts
The Four Stages of the Travel Booking Journey
Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
The human touch in travel booking across generations: blending technology with individualism
The Impact of Artificial Intelligence and Machine Learning on the Online Travel Industry
What Makes a Good Recommender?
