The Personalisation BlogFind out how intelligent personalization for travel can be applied within our blog.
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Retargeting – also known as remarketing – is a marketing technique used by 100% of marketers, according to AdRoll’s last State of Performance Marketing report. Yet innovation in the field has been slow, and frustrations with sloppy retargeting methods are...read more
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
Let us have a look at the key user insights that can be predicted in order to generate individual shopping experiences. Put together, these insights form a predictive user profile – which is where every personalisation use-case starts.read more
Despite the progress of technology, the human element in digital travel booking is more important than ever before. The need for the travel consultant is officially back – and transcends generations.read more
While several recommender products exist from various solution providers, many are much better suited to retail platforms than travel. But what makes a great recommender-driven personalised experience? Let us break down the four key components we’ve experienced with our travel clients.read more