The Personalisation Blog

Find out how intelligent personalization for travel can be applied within our blog.

 

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What Makes a Good Recommender?

While several recommender products exist from various solution providers, many are much better suited to retail platforms than travel. But what makes a great recommender-driven personalised experience? Let us break down the four key components we’ve experienced with our travel clients.

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The Power of Recommendations

The travel booking journey is non-linear and complex. Travelers spend upwards of 30 hours on multiple sites before booking. Recommendations are an essential part of this search. Find out how AI driven recommendations can greatly increase their likelihood of booking and the revenue of their booking.

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