The Personalisation BlogFind out how intelligent personalization for travel can be applied within our blog.
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We are delighted to announce today that the majority of shares in bd4travel have been acquired by dnata travel.
bd4travel and Travel Republic were also shortlisted in the categories “Best Use of Data” and “Best Technology Team of the Year”.
Retargeting – also known as remarketing – is a marketing technique used by 100% of marketers, according to AdRoll’s last State of Performance Marketing report. Yet innovation in the field has been slow, and frustrations with sloppy retargeting methods are...
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
Let us have a look at the key user insights that can be predicted in order to generate individual shopping experiences. Put together, these insights form a predictive user profile – which is where every personalisation use-case starts.