Business Intelligence solutions read, interpret and meet customer wishes
- bd4travel presents its solutions for the first time at the fvw Travel Expo in Cologne
- CEO Andy Owen-Jones with speeches at fvw Congress (DE) and TTI conference (UK)
Frankfurt, 16 September 2014 – On 23 and 24 September at the fvw Travel Expo in Cologne bd4travel is showing its Big Data solutions for the creation of a completely personalised shopping experience on travel portals. The focus here is to perfectly support the end customer with his individual travel shopping requirements.
The central element of the bd4travel solutions is detecting a unique “User DNA”. This describes in detail the interests, needs and shopping experiences of each individual visitor and makes the information accessible for various applications. The data collection and processing is carried out automatically without login and in real time.
The core application of the User DNA is the personalisation of the search process. Here innovative Recommender Modules are introduced that can be easily integrated into existing sales solutions. Using the User DNA and demand algorithms developed specifically for the tourism industry they recommend in real-time the best and most relevant hotels, offers or destinations individually for each customer.
In addition On-site Targeting of specific customer segments such as families, singles or customers looking for specific types of holiday (adventure, New Year, culture etc.) is possible. Therefore perfectly targeted marketing campaigns can be implemented with the highest degree of relevance for customer segments which are in themselves automatically determined in real-time.
A detailed evaluation of the almost endless range of travel offers ensures the most appropriate match in the choice of the best travel products. This takes into account not only significant product and distinguishing features but also the quality of the data with regard to price and availability.
Versatile tools for Real-time Monitoring guarantee operators of travel portals insights into the User DNA and shopping experience that have up to now been completely unseen and unknown. Alongside the generation of success critical business insights, these tools also enable the customers to be addressed directly in the middle of a shopping process. Call centre staff can contact for example customers with concrete booking intentions if they are facing availability issues.
Co-founder and Managing Director Andy Owen-Jones is looking forward to being represented with his start-up for the first time with his own stand at the fvw Travel Expo: “With our products we empower websites to focus completely on the benefit to their customers. Even if price remains a decisive criterion in the travel search, the individually most relevant offers are as a rule higher value trips. Therefore travel websites with our solutions profit from significantly increased average turnovers, reduced bounce rates and more satisfied customers.”
Visitors to the Travel Expo can be given a live presentation of the bd4travel solutions at trade fair stand F3. In addition, on the second day of the fair (24 September) Owen-Jones will share his views on the question of “Big Data for the Travel Industry – What is possible and what comes next?” with the attendees at the fvw Congress. On the previous day, 23 September, he is also speaking at the London TTI conference in a speech entitled “The Power of Data and Analytics” on how customer behaviour can be predicted.