easyJet holidays goes personal

While easyJet is a formidable and well-known brand, its subsidiary easyJet holidays is a relatively new company that takes a startup approach to its business operations and growth.

Led by the digital team – which takes an agile approach to deployment – easyJet holidays continually tests and revises how content and offers are presented. They hold data at the forefront of decision-making to ensure the UX is constantly improved for their visitors.

easyJet holidays wants to optimise each and every single user’s experience. By implementing bd4travel’s suite of personalisation solutions, the website now shows the most relevant products and promotions to each individual website visitor.

By implementing personalised search result lists, easyJet holidays increased their revenue (uplift: +5.23%; ROI of personalisation: >600%) and visitor engagement, including retaining customers in the early stages of the booking process.

Find out how the easyJet holidays digital team is taking a lead in AI personalisation. Download the entire case study by filling out the form below.