Saying goodbye to uninspiring reliance on filtered search results
bd4travel has helped Travel Republic move to a business model of relevancy. By building real-time customer profiles and matching them to products, way more relevant results can now be presented to each individual customer.
“We’re moving from a traditional one-size-fits-all approach, to every customer getting an individual experience.” (John Musk, Product Director at Travel Republic)
Through different bd4travel personalisation modules, the joint implementation project has significantly improved click-through rates, conversions and average booking value.
“While we expected a strong uplift in conversion for users interacting with the recommender, the results blew us away!” (John Musk, Product Director at Travel Republic)