by Agnes Böttcher | Mar 22, 2021 | General
Focusing on one business objective such as conversion rate of your website can drive success in the short term. But websites are today’s shopfronts and if your ‘shop’ isn’t giving customers what they need, in the long term, they’ll go elsewhere. Understanding the...
by Agnes Böttcher | Mar 22, 2021 | General
Technology has continually revolutionised how people search, book and experience travel, from providing travel agents with tools which allowed real-time bookings in the 1960s and 1970s through to the digital boom of the 2000s. Review sites such as Holidaycheck and...
by Agnes Böttcher | Mar 18, 2021 | General
Digitalisation has speeded during the pandemic, with more people relying on the online world for even more aspects of their day-to-day life. During ITB Berlin Now 2021, our CEO Andy shares his thoughts with Phocuswright’s Pete Comeau on how travel companies can...
by Agnes Böttcher | Feb 8, 2021 | General
Why you should forgo your ‘gut feeling’ and use data to guide your business Effective selling requires more than just meeting a consumer’s needs or wants. In today’s competitive marketplace, understanding and individually serving your customer makes the difference...
by Angelika Beiderbeck | Nov 27, 2020 | General
AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed. Historical data no longer provides insights necessary...
by Helge Moser | Nov 20, 2020 | General
Personalisation is the art of tailoring products, services and their delivery to individuals. In the age of digitalisation, it takes websites to a new state of direct engagement with the visitor – responding to each individual’s interactions to understand their...
