How AI works for travel sales

How AI works for travel sales

AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed. Historical data no longer provides insights necessary...
How personalisation works

How personalisation works

Personalisation is the art of tailoring products, services and their delivery to individuals. In the age of digitalisation, it takes websites to a new state of direct engagement with the visitor – responding to each individual’s interactions to understand their...
NOWCast versus Forecast: #comebackstronger

NOWCast versus Forecast: #comebackstronger

Why real-time visitor data is key to rebuilding travel Let’s face it, we are seeing substantial changes in consumer travel booking activity. Where we used to see Mondays and Tuesdays as key booking days, this is now spread across the week. Greece usurped Spain as the...