by Agnes Böttcher | Jul 15, 2021 | General
How airlines can listen to their global audience and convert bookers to frequent flyer members Loyalty programmes have been providing the travel industry with valuable insights into its customers for over 40 years. Whilst there’s a debate about whether the model for...
by Agnes Böttcher | Jul 8, 2021 | General
Maximise the use of bd4travel’s technology to minimise churn on your website. One of our clients recently trialled targeted in-session incentives to prevent users from exiting the site and instead transition them to bookers. A common problem With a glut of travel...
by Agnes Böttcher | Jun 14, 2021 | General
Every person strives to be treated as an individual and as the world increasingly moves online, a digital user profile should reflect a person’s identity. Technology which looks at online users as a number or an average, and not an individual, not only fails to...
by Agnes Böttcher | May 25, 2021 | General
Artificial Intelligence remains an omnipresent buzzword within marketing circles but few companies are really utilising the potential of this technology. With consumers increasingly expecting more intuitive and personalised online shopping experiences, we look at how...
by Agnes Böttcher | May 5, 2021 | General
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to...
by Agnes Böttcher | Apr 22, 2021 | General
The use of AI-driven experiences are increasingly prevalent across society. From decisions about credit limits to suggested grocery items as you check-out from an online supermarket, data drives decisions in real-time which shape your views and experiences. In a world...
