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    Why online user intent is important in travel – building long-term customer relationships

    Focusing on one business objective such as conversion rate of your website can drive success in the short term. But websites are today’s shopfronts and if your ‘shop’ isn’t giving customers what they need, in the long term, they’ll go elsewhere.

    Understanding the online travel booking experience – and why it’s so different

    Technology has continually revolutionised how people search, book and experience travel, from providing travel agents with tools which allowed real-time bookings in the 1960s and 1970s through to the digital boom of the 2000s.

    Throw away the rule book: Thoughts from bd4travel at ITB Berlin Now 2021

    Digitalisation has speeded during the pandemic, with more people relying on the online world for even more aspects of their day-to-day life.