Covid-19 recovery insights

As we enter into the autumn, bd4travel again looks at the consumer intent and booking behaviour to understand how to engage with potential travellers. By analysing intent signals of known and unknown visitors, this report provides insights on how user behaviour changed in September 2020. Travel portals can use these intent signals to respond to each user, with highly targeted messages and live promotions that reflect the purchase stage for each visitor.

These and more insights you will find in the report:

  • The overall search traffic has dropped 27% between August and September.
  • Nearly a quarter (22.6%) of Planners are not even assessing a single product – indicating they do not find a promising offer.
  • The proportion of Bookers has increased by 10%. Although on a low quantitative level, this is representing a high for 2020.
  • 71% of Customers had only interest in one product, compared to 37% last year.
  • If users know what they want and if it’s available, they instantly book it.
  • Greece and Greek Islands still lead the pack of the most booked destinations, but their dominance started to fade in September.

These and more insights you will find in the report:

  • The overall search traffic has dropped 27% between August and September.
  • Nearly a quarter (22.6%) of Planners are not even assessing a single product – indicating they do not find a promising offer.
  • The proportion of Bookers has increased by 10%. Although on a low quantitative level, this is representing a high for 2020.
  • 71% of Customers had only interest in one product, compared to 37% last year.
  • If users know what they want and if it’s available, they instantly book it.
  • Greece and Greek Islands still lead the pack of the most booked destinations, but their dominance started to fade in September.

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