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    How AI works for travel sales

    AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed. Historical data no longer provides insights necessary...

    How personalisation works

    Personalisation is the art of tailoring products, services and their delivery to individuals. In the age of digitalisation, it takes websites to a new state of direct engagement with the visitor - responding to each individual’s interactions to understand their intent...
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    Covid-19 recovery: User behaviour data of prospective travellers (September 2020)

    bd4travel unveils early autumn intent and demand trends as part of its #comebackstronger campaign to help travel companies on the road to recovery.Key Findings: The overall search traffic has dropped 27% between August and September. Nearly a quarter (22.6%) of...