LONDON, U.K. – Hilton (NYSE: HLT) leads the way in developing game-changing technologies that enhance travel experiences for its guests. As part of a year-long partnership with London & Partners, the Mayor of London’s official promotional agency that is helping to connect Hilton with the brightest travel technology start-ups, Hilton has named bd4travel winner of its second pitch event.

The #TalkTravelTech pitch events held by Hilton in collaboration with London & Partners and The Trampery’s Traveltech Lab, aimed to source cutting-edge travel technology ideas from their roster of start-ups to help shape the future of Hilton hospitality.

Winner of the second pitch event, bd4travel delivers intelligent personalisation for travel, creating relevance by providing a fine-tuned and ready-to-go system specifically for the challenges of the travel domain. Andy Owen-Jones, CEO at bd4travel said of their win; “We have already helped various travel companies through the use of our machine learning technology and we are delighted to now support Hilton, as a leader in the hospitality industry, in creating search and book experiences which are as relevant and personal as the excellent in-hotel experience they offer.”

Joshua Sloser, Senior Vice President of Product and Digital Innovation at Hilton, WIRED UK Product Editor Jeremy White, Flavia Richardson, Portfolio Manager at Funding London and Randel Darby, CEO and Founder of Airportr made up the expert judging panel of industry leaders.

Joshua said of the winning pitch; “Working with London & Partner’s Traveltech Lab ties in perfectly with our culture of creativity at Hilton, a 100 year old company with a start-up mentality. We are always focused on better understanding our customer and so for us bd4travel seem like a great partner to help us do this. We look forward to a collaboration that helps further improve our guest experience, allowing guests to spend less time looking and more time doing.”

Hilton is also working with the winner of the first pitch event, LikeWhere to incorporate their API into Hilton Explore – Hilton’s travel inspiration site. Hilton has recently expanded the number of destinations they work on together and partnered on initiatives that encourage customers to Book Direct.

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About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 863,000 rooms, in 106 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company’s portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit newsroom.hilton.com for more information, and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram and YouTube.

About Hilton Innovation

At Hilton innovation is in our DNA. We are a historic, 100-year old brand with a start-up mentality. Hilton has been innovating in order to deeply integrate mobile technology into the travel experience at our hotels. We want the Hilton hotel experience to be a seamless extension of our traveller’s digital self – from the time they are dreaming about a trip to when they book. From check in through their entire stay and even after they leave our hotels. Now Hilton is piloting new technology that we are currently calling Connected Room, the first truly mobile-first guest room experience. From streaming your favourite media to controlling

temperature and energy usage, to ordering extra pillows and towels – Connected Room will personalise the entire hotel experience for our guests, empowering them to tailor all elements of their stay from the palm of their hand.

About bd4travel

bd4travel delivers intelligent personalisation for travel – providing digital empathy and personal engagement with anonymous customers. The company was founded in 2013 by three former Amadeus colleagues, who realised that “personal relevance” is changing the travel industry and AI driven personalization is the answer. Today’s customers expect to be served individually based on their personal interests and intends – but they are only willing to share their personal data if the received service is truly relevant to them. The founders joined forces to build a comprehensive approach to enable travel companies to compete in this new world. Today, bd4travels provides a ready-to-go system specifically for the challenges of the travel domain – while enabling travel organisations to also apply rapid test & learn processes to create unique use-cases. By this, they need a fraction of time to get relevant for individual users – compared to developing own or setting up generic systems. bd4travel is based in Frankfurt, Germany and London, UK. It ́s solutions are implemented at leading travel organisations in 11 international markets and are recognised with awards from leading travel organisations such as Phocuswright, Travolution and Travel Technology Europe. Visit www.bd4travel.com for more information and connect with bd4travel by subscribing our newsletter or meet us on Twitter, LinkedIn and Xing.