Frankfurt (D) / Bottighofen (CH) – The hotel rating and reservation portal HolidayCheck now deploys personalisation technology from bd4travel, to further optimise its ease of use and the quality of its advice, and thus cater even better to customers’ individual holiday wishes and needs.
HolidayCheck first tested the bd4travel technology in an extensive pilot project. The outcome revealed that bd4travel products and the recommendations based on them boosted sales significantly in the customer segment selected.
bd4travel creates holiday profiles for the travel portal’s users in real time by taking usage data and applying special algorithms. Core elements of these profiles are the prospects’ predicted interests and booking intentions. With this knowledge of user needs, the most suitable offers can be selected and presented within milliseconds – wholly in keeping with HolidayCheck’s corporate vision of finding the perfect holiday for every single holidaymaker.
Other performance criteria – for example, conversion rate and interaction intensity – also registered considerable increases. “In addition to the very positive measurable effects, we can gain completely new insights into the shopping experiences of our holidaymakers. Such insights help us fine-tune our offers and functions for our customers even more,” says Anja Keckeisen, CEO HolidayCheck.
Long-term cooperation with bd4travel has been agreed, meaning that the personalisation technology can go live for more of the portal’s users in the coming weeks. “Because our vision is to be the most holidaymaker-friendly company in the world, it’s self-evident that we use the latest technologies to understand our customers and give them the best-possible advice. When it comes to personalisation, we believe bd4travel solutions are the best for finding the perfect holiday fast, easily, and in an inspired way,” Anja Keckeisen adds.
Andy Owen-Jones, CEO bd4travel, explains: “HolidayCheck is optimally positioned for deploying personalisation technology thanks to its unparalleled and continuously growing database of user-generated hotel reviews, plus its huge number of users. When unique content and unique users are brought together, the result is a unique shopping experience for every single individual.”
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The hotel rating and reservation portal HolidayCheck offers comprehensive travel knowledge: On the www.holidaycheck.de platform, holidaymakers can find a hotel that dovetails with their wishes, come into contact with other holidaymakers and book their perfect holiday. Over seven million hotel ratings, a dedicated travel agency certified by the German Technical Inspection Association (TÜV) with more than 160 qualified travel management assistants, and offers from over 100 tour operators and other tourism service providers create the basis for such capabilities. Holidaymakers also find lots of helpful information and inspiration in the highly frequented travel forum and in the HolidayCheck online magazine Away. HolidayCheck AG is a subsidiary of HolidayCheck Group. The company was founded in 2003 and has its headquarters in Bottighofen, Switzerland, near to the German border city of Constance.
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bd4travel is intelligent personalisation for travel – providing digital empathy and personal engagement with anonymous customers. The company was launched in 2013 by three former colleagues who realised that booking travel online is often tedious and inefficient. With collective expertise in data and travel technology, including positions at Traveltainment, Amadeus, Virgin Atlantic, British Airways and Yahoo, the founders joined forces to improve the way travel is sold. bd4travel’s solutions are recognised by leading travel organisations such as Phocuswright, Travolution and Travel Technology Europe. The company received multi-million euro venture capital funding in a round led by Hoxton Ventures and Talis Capital. bd4travel is based in Frankfurt, Germany and London, UK.
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