London (UK) / Paris (F) – “Recommending the ideal travel product and service to each individual user – is our added value and business ambition,” states Andy Owen-Jones, CEO bd4travel. “And we’re delighted to bring our personalisation technology to this year’s IFTM Top Resa for the first time. As digital innovation continues to transform the tourism industry, it is simply a perfect match that our debut exhibition presence and IFTM’s newly established ‘Village Digital’ fall into one this year.”
A get-to-know-us occasion that French online travel portals and their customers will both benefit from as they face considerable opportunities and challenges when it comes to buying and selling travel in the digital age. While the number of touchpoints for searching and booking travel online keeps growing, there seem to be endless options for the online travel shopper to search and compile their own personal journey. At the same time, online travel sites are faced with disappointing conversion rates and an increasing but mostly under-utilised amount of user and product data. Valuable data streams such as user interaction and experience data, transactional and operational data turn data science into a mission critical factor for every online travel business.
“The good news is that all this data is high-octane fuel for intelligent personalisation based on Artificial Intelligence. At bd4travel, we apply AI to solve the mutual needs of online travel shoppers and travel portals to increase the relevance of travel search results, provide personalised recommendations and offers. bd4travel stands for innovative customer-focused services that make online travel distribution and travelling simpler and more convenient,” comments Andy Owen-Jones. “Once our products are fully installed and up and running they improve the revenue by between +3% to +15%, depending on the products. With about 800M user profiles and 4.5M bookings we already have established a superb footprint in the market.”
Leading European online travel agencies like Holidaycheck, Expedia or Travel Republic are relying on bd4travel to personalise their digital sales channels. bd4travel’s solutions are annually recognised by travel institutions such as Phocuswright and Travel Technology Europe. Late last year bd4travel was awarded one of the most prestigious awards in the British travel tech industry – the Travolution Award for the Best Technology Provider of 2016. bd4travel is based in Frankfurt, Germany and London, UK.
At IFTM’s Village Digital, bd4travel is presenting its AI-based products and services to further personalise the real-time experience of the user during each visit and along the customer’s booking journey. These bd4travel products provide the user with a personalised and exciting shopping experience:
- Product recommendations: Personalised product recommendations can support users in certain situations while booking their journey and positively contribute to the UX. They lead to substantial uplifts in average booking prices and conversion.
- Personalised sorting: Dynamic product lists are sorted according to individual preferences and the most individually relevant offer attributes are selected and highlighted. The significant increase in engagement and the average booking prices can reach double digit percentages compared to price sorted lists.
- Improved programmatic media buying and advertising: Such campaigns profit from effectively targeted users and personalised ad content – leading to a significant drop in customer acquisition costs. bd4travel is currently launching this new product line in Germany and is now on the lookout for suitable pilot customers in France.
bd4travel at IFTM Top Resa
Meet the bd4travel team at the ‘Village Digital’, Stand 1-D099 and find out how AI-based personalisation technology is bringing online travel to a new level. Are you interested in talking to one of our experts to learn how we can help you with that? Would you like to arrange a meeting or interview with Andy? If yes, please contact Helge Moser and email to firstname.lastname@example.org. Andy is also speaking at the Village Digital – we’ll announce more on this speech soon.
Whitepaper: How Artificial Intelligence impacts the online travel industry
For more insights on how AI impacts online travel you can get your free version of the corresponding bd4travel whitepaper by contacting Helge Moser: email@example.com.
To download the press release as a pdf file, please click here.