ITB Best Case:
How Precision Retailing Gives Airlines an Edge for Post-Covid Recovery
There’s been much hype placed on NDC and segmentation in travel retailing – yet airlines remain frustrated with the actual outcome. Much time and money have chased promises of improvement – only to find the reality does not yet match the high expectations. bd4travel took a diametrically opposite approach to the problem. Starting with consumers and understanding what they want allows airlines to change how they relate to them – and break some of the log jams in their own organisations. This session challenges prevailing approaches and suggests an alternative way with reliable models and technology.