Artificial intelligence drives sorting by personal relevance for increased engagement and conversion – and support of call centre agents
London – bd4travel, acknowledged for its disruptive real-time user profiles from anonymous website users, expands the reach and impact of its solutions.
Until now, users of the bd4travel technology gained predictive real-time insights into their full online audience and could automatically recommend best matching offers to every individual user.
To facilitate more personalised search results for the user, bd4travel has supplemented its recommender product with a new module that completely alters the sort order of result lists – to personal relevance. What sounds like a simple alternative to price-sorted lists, is in fact a paradigm shift for travel websites.
“Since the start, result lists have been price sorted. In consequence, the best fitting offers were potentially hidden from the user on later result pages – creating a frustrating search experience and negatively impacting sales. It´s not the price that matters most to the user, it´s the offer’s relevance to the individual and it’s relative value” says Andy Owen-Jones, CEO of bd4travel.
This new use-case transforms personalisation from an add-on alongside the regular booking process to an integral part of it. This follows bd4travels strategy to create inspiring and enjoyable travel shopping experiences – increasing both user satisfaction and conversions.
All bd4travel solutions share the same artificial intelligence engine, which detects countless direct and indirect user signals – to predict a user’s interest and intent, as well as the next best action in real-time.
“We call this digital empathy, and it’s what a good travel agent would do for his client” explains Andy Owen-Jones. “The challenge is not only to understand the user, but also to know the entire travel portfolio in detail – as the dimensions of what makes a perfect trip are many times higher than in other retail industries.”
Visitors to the bd4travel booth (T312) can also have a look at the latest version of a new personalisation module for call centre agents. It enables them to effectively support selected users, such as those with highest risk of churn, potential booking volume or personal advice requirements – all based on their individual real-time profile.
bd4travel will share its insights into disruptive technologies as contributors to the congress program:
“Bricks and mortar versus clicks and mortar” Andy Owen-Jones, CEO at bd4travel, Innovation Theatre, 22 February at 11.15am
“Getting the disruptive mentality: How large companies can work with startups” Andy Owen-Jones, CEO at bd4travel, Innovation Theatre, 22 February at 4.50pm
“Issues of personalisation – and how to solve them” Jackie Groves, VP Sales at bd4travel, “Tech Huddle” discussion, 22 February at 1:25am
Product image gallery & more info on TTE 2017: http://bit.ly/bd4TTE2017
bd4travel is intelligent personalisation for travel – providing digital empathy and personal engagement with anonymous customers.
The company was launched in 2013 by three former colleagues who realised that booking travel online is often tedious and inefficient. With collective expertise in data and travel technology, including positions at Traveltainment, Amadeus, Virgin Atlantic, British Airways and Yahoo, the founders joined forces to improve the way travel is sold.
bd4travel’s solutions are highly recognised by leading travel authorities such as Phocuswright, Travolution and Travel Technology Europe. The company received a multi-million Euro VC funding in a round led by Hoxton Ventures and Talis Capital. The company is based in Frankfurt, Germany and London, UK.
Helge Moser, Marketing Director
+49 69 24 74 71 82 16