Meet the bd4travel team – including our new CCO Sean McDonald – at stand 118 in hall 5.1. Find out how this year’s product enhancements are bringing online travel to a new level and what benefits GDPR brings for personalisation.
bd4travel is presenting its AI-based products and services to help online travel companies understand and manage the real-time experience of each user during their visit and along the booking journey. The product enhancements presented include:
- Lifetime Value: By implementing bd4travel’s latest analytics, OTAs gain a predictive view of the value of each visitor, including those, who didn’t book. Changes in booking flows, in origin of traffic or in configuration feed through to show how well the site’s audience is being managed.
- Remarketing Optimisation: SEM budgets can most effectively be spent on the users with the highest booking probability and projected revenue. bd4travel’s real-time user profiles help marketers to optimise remarketing campaigns in Google AdWords at individual user level.
- On-site Campaigns: The new functionality of bd4travel’s recommender and sort personalisation products merges product steering requirements with AI-driven recommendations to maximise commissions. Thus, on-site campaigns can be improved by steering pre-defined offers to particularly receptive users.
For more insights on how to comply with the GDPR while boosting your customers’ shopping experience, you can pick up our new and practical bd4travel white paper at the booth!