The Times They Are a-Changin’ … strengthened by new ownership and support from dnata, bd4travel heads into 2019 with an expansion of its AI-driven personalisation solutions.

We will support your key retail business processes, from sourcing to steering as well as e-commerce, marketing and service optimisation – all based on real-time user insights.

Having built award-winning personalisation use-cases, we are now shaping our solution to manage the entire user experience. That´s why we now talk about it as our “Experience Optimisation Platform”.

Meet us at ITB 2019 at stand 118 in hall 5.1 to discover what’s inside this “EOP” for you and your customers. We would be delighted to show you how to …

  • Make use of amazing insights into your audience: We make each users interest and decision-making process transparent to enable effective interventions.
  • Create individual shopping experiences in real-time: Personalised recommendations act as special agents to support users at critical moments of their booking journey.
  • Steer and promote products and providers: Real-time analytics empower controlled sales processes to improve and measure commercial impact.

To give you a glimpse of our journey so far: bd4travel has processed more than 600 million profiles of anonymous users and presented them 1.2 billion personalised product recommendations in real time. More than 300,000 bookings were attributable to our personalisation measures.

And don´t miss our Booth Party on Thursday 7th March at 5pm – hosted together with our partner and booth neighbour Peakwork. Enjoy yourself, have a drink and chat with your peer in travel!