by Angelika Beiderbeck | Mar 19, 2021 | News
Embrace precision retailing Check out Andy Owen Jones presentation on precision marketing for post pandemic recovery held at “Travel Weekly’s Future of Travel Spring Forum 2021” At the Travel Weekly Future of Travel event Andy Owen-Jones presents six areas...
by Agnes Böttcher | Feb 22, 2021 | News
As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations. To read the full...
by Agnes Böttcher | Feb 22, 2021 | News
As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations. To read the full...
by Angelika Beiderbeck | Feb 19, 2021 | News
EasyJet Holidays optimise customers' online experience with data driven AI solution.“As part of a strategy to enhance its website performance, easyJet Holidays briefed Frankfurt-based AI data specialist bd4travel to trial its personalisation technology. The AI...
by Angelika Beiderbeck | Feb 18, 2021 | News
EasyJet Holidays: „The bd4travel personalisation platform is incredibly intuitive“ Thanks to bd4travel’s artificial intelligence technology the easyJet Holidays website can now present available holidays that match the customer’s profile from interest signals captured...
by Angelika Beiderbeck | Jan 8, 2021 | News
Andy Owen-Jones' article published on UK's leading technology information siteThe article shows how the use of AI-driven personalization strategies replaces historic data and hence increases conversion. Collecting, refining and processing customer data with AI will...
Boomer or Zoomer – how to use Generation Cohorts as part of your digital marketing strategy
It’s personal: treat your customers holistically
Living for the moment: Adapting travel on the fly to meet evolving customer needs
Top ten mistakes in personalisation – and how to avoid them
Boosting efficiencies in loyalty programmes