NOWCast versus Forecast

Why real-time visitor data is key to rebuilding travel

Let’s face it, we are seeing substantial changes in consumer travel booking activity. Governments’ Covid-19 travel guidance, restrictions, air-bridges and the impact of lock-down on consumer travel confidence is establishing a new normal. These uncertainties cannot be analysed based on historical data and traditional booking patterns.

This article from bd4travel explains how the use of real-time user data to analyse and react to live consumer behaviour helps travel businesses to optimise bookings and provide value in the customer experience.