Duesseldorf / Frankfurt, 7th March 2016 – Intelligent personalisation startup bd4travel and peakwork, the software specialist for the travel industry, announce today a strategic cooperation to power travel retailers with real time personalisation capabilities and digital empathy.

The cooperation makes it both easier and more effective for customers working with peakwork’s player-hub technology to tap into bd4travel’s suite of personalisation modules and business analytics tools. By adapting the shopping experience for the individual, peakwork is able to offer its customers the most relevant travel products and services, right at the time of browsing.

The cooperation, which allows for deep technological integration between both platforms means that bd4travel ́s technology can directly operate on offer data processed within peakwork’s unique player-hub technology. The full consideration of the detailed travel product attribution and pricing, defined within peakwork’s standard travel data format (EDF), is yet another benefit which enables a very detailed product profiling for bd4travel.

As a result, peakwork can provide its customers easy to deploy real time personalisation modules, such as relevance sorting, or product recommenders in different formats. These come along with bd4travel’s business analytics tool, which offers real time customer insights down to the unique user level. Both solutions are based on bd4travel’s award winning predictive user- and product-profiling algorithms.

“The cooperation with peakwork is built on clear synergy effects for both businesses and thus our customers,” said Andy Owen-Jones, CEO at bd4travel. “The tight integration between our backend-systems opens up new ways to bring personalised online travel purchase to an even higher level of intuition and precision. In line with peakwork’s vision, our aim is to provide travel retailers with customer insights, personalisation capabilities and additional sales power – and the partnership with peakwork is another major step in this direction.”

peakwork CEO Ralf Usbeck said: “This cooperation greatly improves our value proposition to travel businesses and end consumers by joining two complementary and disruptive approaches. bd4travel’s capabilities are strongly supporting peakwork’s outstanding performance and conversion of our distribution platform. We’ve already rolled out bd4travel’s functionalities with a small handful of clients, and the initial results are extremely positive.“

At ITB Berlin, 09.-12.03.2016, a showcase with the complementary technology is demonstrated on the opposing stands of peakwork (Hall 5.1, Stand 117) and bd4travel (Hall 5.1, Stand 111).

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About peakwork

peakwork is the software specialist for the travel industry. With its innovative and unique Player-Hub technology, peakwork provides a production and distribution platform that brings together global offers and demands of travel products.

Leading international tour operator brands and online travel companies utilize peakwork’s Players and Y- Players for classic and dynamic travel package production. Additionally, top airlines, worldwide hotel suppliers and a growing number of destination management companies are connected to the Player-Hub network for dynamic package production. Travel agencies, on and offline, as well as leading metasearchers, benefit from their own Hub for detailed and up-to-date travel offers. Through strategic alliances with leading companies such as IBM, Google and Micros/Oracle come pioneering solutions from dynamic travel production, sales and yield management.

The Player-Hub technology is used worldwide. peakwork has around 180 employees at locations in Germany and the international Sales Office London. Project teams operate from the subsidiaries peakwork Ltd. in Peterborough/UK and peakwork Inc. in Boston. A representative in Asia is being planned. International distribution partners include TraviAustria and NetMatch in Europe, IBM for global sales, operation and support for the Player-Hub technology.

About bd4travel

bd4travel is intelligent personalisation for travel. The company was launched in 2013 by former colleagues Andy Owen Jones, Melanie Sickenberger and Ibrahim Husseini, who realized that booking travel online is often unnecessarily tedious and inefficient. With collective expertise in data and travel technology, including positions at TravelTainment, Amadeus, Virgin Atlantic, British Airways and Yahoo, the three co- founders joined forces to simplify and improve the way travel is sold.

bd4travels solutions were recognised by Phocuswright for the Best Marketing Innovation 2014. In 2015 the company was granted the „Start-up of the Year“ award in the UK within the 2015 Travolution Awards. More recently bd4travel won the 2016 Disrupt Awards of the Travel Technology Europe show.

bd4travel received a multi million VC funding in a round led by Hoxton Ventures and Talis Capital. The company bd4travel is based in Frankfurt, Germany and has an office in London, UK.


Press contact bd4travel: Helge Moser, +49 69 24 74 71 82 16, helge@bd4travel.com,

Press contact peakwork: Illa Eggers, +49 211-91368-507, illa.eggers@peakwork.com


Download Link: Press release