Why A/B testing can do more harm than good +
How to make better decisions

A/B tests are significantly more decisive when conversion instead of engagement is the focus. But this is easier said than done as changing website functionalities based on A/B test results alone can sometimes do more harm than good.

In our white paper we would like to share with you our recommendations on A/B testing – based on the extensive experience we gained while adding new personalisation features to our clients websites. 

Get access to the white paper here:

    Enter your details to download our white paper!

    *Mandatory fields

    By providing my details, I agree to receive the requested information.

    Please also subscribe me to your newsletter.

    Please find our Privacy Policy here.