by Helge Moser | Jun 25, 2020 | General
PART 3: Personalised interaction: How to drive conversions with captivating promotions With the proliferation of products, consumers need help understanding product availability and relevance to their travel interests and expectations. We cannot expect travellers to...
by Helge Moser | Jun 25, 2020 | General
Part 2: How to redefine your product portfolio and be continuously relevant as demand changes and supply is restricted Availability and supply The Covid-19 lockdown has substantially impacted the availability of products which will for sometime cause a problem for...
by Helge Moser | Jun 25, 2020 | General
The impact of Covid-19 and the lockdown has changed the way we interact with consumers and their expectations in travel as the market reopens hesitantly. Now brands need to directly connect with their audience with the right understanding and empathy. We have seen...
Travolution Awards 2018: Best Technological Innovation award for bd4travel & Travel Republic
Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
Why A/B testing can do more harm than good + How to make better decisions
Personalisation done the Goldilocks Way – How a Fairytale can Improve the Travel Buyer’s Journey