by Helge Moser | Feb 20, 2020 | News
Auch dieses Jahr präsentieren Travel-Tech-Anbieter wieder reichlich Neuigkeiten zur größten Reisemesse der Welt. bd4travel präsentiert die aktuellen Weiterentwicklungen seiner AI-basierten Personalisierungslösungen für den Reisevertrieb auf der ITB 2020. Als zentrale...
by Helge Moser | Mar 27, 2017 | Events
Technology is driving all travel segments on various levels of the value chain – probably more than ever before. On the fvw Travel Technology Day 2017, the latest technology hypes, their potential and impacts on the travel industry will be deconstructed. The...
by Helge Moser | Feb 24, 2017 | Events
To book a ticket, please visit fvw.de: LINK
by Helge Moser | Mar 30, 2016 | General
A couple of weeks ago, I gave a presentation at the fvw Online Marketing Day in Germany, where I talked about some of the challenges of making online travel retail relevant, and how technology can help with that. One my main points was that, in the process of...
by Helge Moser | Mar 7, 2016 | News
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The ‘average customer’ model is dead, long live personalization!
Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users
Personalisation done the Goldilocks Way – How a Fairytale can Improve the Travel Buyer’s Journey
TUI.com steps up its personalization with bd4travel
Data discrimination: celebrate diversity, not averages