A couple of weeks ago, I gave a presentation at the fvw Online Marketing Day in Germany, where I talked about some of the challenges of making online travel retail relevant, and how technology can help with that. One my main points was that, in the process of...
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
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