by Angelika Beiderbeck | Mar 19, 2021 | News
Embrace precision retailing At the Travel Weekly Future of Travel event Andy Owen-Jones presents six areas firms should look at to prepare themselves for the future. Key element while facing the post-pandemic changes is to find options in an uncertain...
by Helge Moser | Mar 30, 2016 | General
A couple of weeks ago, I gave a presentation at the fvw Online Marketing Day in Germany, where I talked about some of the challenges of making online travel retail relevant, and how technology can help with that. One my main points was that, in the process of...
by Helge Moser | Oct 29, 2015 | General
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Why A/B testing can do more harm than good + How to make better decisions
Innovation in Travel award for bd4travel within the Travel Weekly Globes 2019
Throw away the rule book: Thoughts from bd4travel at ITB Berlin Now 2021
Real-time user data is the pillar of effective buying experiences
Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users