by Helge Moser | Mar 30, 2016 | General
A couple of weeks ago, I gave a presentation at the fvw Online Marketing Day in Germany, where I talked about some of the challenges of making online travel retail relevant, and how technology can help with that. One my main points was that, in the process of...
by Helge Moser | Oct 29, 2015 | General
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Meet bd4travel this week online at OTC
How to increase your conversions – Listen more, talk less
Innovation in Travel award for bd4travel within the Travel Weekly Globes 2019
The human touch in travel booking across generations: blending technology with individualism
Travolution Awards 2018: Best Technological Innovation award for bd4travel & Travel Republic