by Helge Moser | Jun 25, 2020 | General
PART 3: Personalised interaction: How to drive conversions with captivating promotions With the proliferation of products, consumers need help understanding product availability and relevance to their travel interests and expectations. We cannot expect travellers to...
by Helge Moser | Aug 16, 2018 | News
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by Helge Moser | Dec 13, 2017 | General
4 Things Any Great Travel Recommender Must Have More and more people are returning to brick and mortar travel agents because of poor user experiences online. Currently, booking the perfect trip requires a lot of trial and error, which is frustrating. This also reduces...
by Helge Moser | Nov 30, 2016 | Events
Personalisation is a hot topic in travel right now and you have most likely heard all about it at every conference you´ve attended, how much you should be embracing it, but also how difficult it is! Come and join our webinar and allow us to deconstruct what is...
by Helge Moser | Oct 29, 2015 | General
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
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