by Agnes Böttcher | May 5, 2021 | General
Online experiences need to be organic and seamless, ideally feeling so natural they are unnoticeable to the user. This is where personalisation is key. Personalisation is no longer simply about capturing names and email addresses to tailor email marketing. It needs to...
by Agnes Böttcher | Feb 22, 2021 | News
As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations. To read the full...
by Agnes Böttcher | Feb 22, 2021 | News
As a recently launched business under the popular easyJet brand, easyJet holidays operates its own in-house team, with a unique customer service model and standalone website. It provides great value city and beach holidays to over 100 destinations. To read the full...
by Angelika Beiderbeck | Jan 8, 2021 | News
Andy Owen-Jones' article published on UK's leading technology information siteThe article shows how the use of AI-driven personalization strategies replaces historic data and hence increases conversion. Collecting, refining and processing customer data with AI will...
by Angelika Beiderbeck | Dec 18, 2020 | News
Use algorithms to personalise your travel site to meet your commercial goals:Personalisation with AI helps you match your product portfolio to your visitors so your digital, marketing, and commerce teams can delve deeper into optimising Calls to Action (CTAs). This...
The end of the beginning….
NOWCast versus Forecast: #comebackstronger
Why personalization and digital empathy are replacing the ‘average customer’ quest
Opportunity through crisis – deeper connections with your customers (part 1)
Video of Andy Owen-Jones, CEO and Co-Founder of bd4travel: “Stop ignoring what your customer is telling you – using massive data to understand what clients really want”