by Helge Moser | Nov 30, 2016 | Events
Personalisation is a hot topic in travel right now and you have most likely heard all about it at every conference you´ve attended, how much you should be embracing it, but also how difficult it is! Come and join our webinar and allow us to deconstruct what is...
by Helge Moser | Oct 29, 2015 | General
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
by Helge Moser | Oct 5, 2015 | General
Online advertising, and more specifically digital marketing, is going through a massive shift. If the past 10 years were about figuring out the average visitor to your site and catering to him, the next 10 will be about understanding each and every customer, and...
Personalisation done the Goldilocks Way – How a Fairytale can Improve the Travel Buyer’s Journey
Why intelligent personalization will win over Search Engine Marketing in Travel
Video of Andy Owen-Jones, CEO and Co-Founder of bd4travel: “Stop ignoring what your customer is telling you – using massive data to understand what clients really want”
We won the Technology Disrupt Award at Travel Technology Europe 2016!
TUI.com steps up its personalization with bd4travel