by Angelika Beiderbeck | Nov 27, 2020 | General
AI is everywhere, but very few truly understand what it means to business and how it can be implemented. bd4travel will explain what it means to be AI-ready and how a travel business can be digitally transformed. Historical data no longer provides insights necessary...
by Helge Moser | Nov 20, 2020 | General
Personalisation is the art of tailoring products, services and their delivery to individuals. In the age of digitalisation, it takes websites to a new state of direct engagement with the visitor – responding to each individual’s interactions to understand their...
by Helge Moser | Jun 25, 2020 | General
PART 3: Personalised interaction: How to drive conversions with captivating promotions With the proliferation of products, consumers need help understanding product availability and relevance to their travel interests and expectations. We cannot expect travellers to...
by Helge Moser | Aug 16, 2018 | News
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by Helge Moser | Dec 13, 2017 | General
4 Things Any Great Travel Recommender Must Have More and more people are returning to brick and mortar travel agents because of poor user experiences online. Currently, booking the perfect trip requires a lot of trial and error, which is frustrating. This also reduces...
