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The ‘average customer’ model is dead, long live personalization!

The ‘average customer’ model is dead, long live personalization!

by Helge Moser | Oct 5, 2015 | General

Online advertising, and more specifically digital marketing, is going through a massive shift. If the past 10 years were about figuring out the average visitor to your site and catering to him, the next 10 will be about understanding each and every customer, and...

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