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Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users

Intelligent retargeting in travel: Don’t waste time + budget remarketing to the wrong users

by Helge Moser | Sep 26, 2018 | General

Retargeting – also known as remarketing – is a marketing technique used by 100% of marketers, according to AdRoll’s last State of Performance Marketing report. Yet innovation in the field has been slow, and frustrations with sloppy retargeting methods are prevalent...

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