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Wieso intelligente Personalisierung SEM in der Reisebranche schlagen wird

Wieso intelligente Personalisierung SEM in der Reisebranche schlagen wird

by Helge Moser | Nov 2, 2015 | News

Why intelligent personalization will win over Search Engine Marketing in Travel

Why intelligent personalization will win over Search Engine Marketing in Travel

by Helge Moser | Oct 29, 2015 | General

John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Finding the right balance between personalisation and search

Finding the right balance between personalisation and search

by Helge Moser | Oct 7, 2015 | News

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Further Posts

  • The ‘average customer’ model is dead, long live personalization!
  • Welcome to the bd4travel blog!
  • We won the Technology Disrupt Award at Travel Technology Europe 2016!
  • Video of Andy Owen-Jones, CEO and Co-Founder of bd4travel: “Stop ignoring what your customer is telling you – using massive data to understand what clients really want”
  • Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning
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