Why intelligent personalization will win over Search Engine Marketing in Travel
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Finding the right balance between personalisation and search
The bd4travel Newsletter
Further Posts
German Corona App launched – let’s use it.
The Four Stages of the Travel Booking Journey
bd4travel is finalist in 3 categories at the Travolution Awards 2016!
Travolution Awards 2018: Best Technological Innovation award for bd4travel & Travel Republic
Personalisation done the Goldilocks Way – How a Fairytale can Improve the Travel Buyer’s Journey