Why intelligent personalization will win over Search Engine Marketing in Travel
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Finding the right balance between personalisation and search
The bd4travel Newsletter
Further Posts
Opportunity through crisis – deeper connections with your customers (part 1)
The human touch in travel booking across generations: blending technology with individualism
Updated: bd4travel speaks at the Smart Travel Data Summit 2016 (incl. Video)
NOWCast versus Forecast: #comebackstronger
Digital vibes, dozens of addicts and: a quiz that offers new insights