Why intelligent personalization will win over Search Engine Marketing in Travel
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Finding the right balance between personalisation and search
The bd4travel Newsletter
Further Posts
Opportunity through crisis – deeper connections with your customers (part 1)
Travel Experiences – Tailored, Data-Based, Relevant
Why A/B testing can do more harm than good + How to make better decisions
Understanding the online travel booking experience – and why it’s so different
bd4travel presents the latest developments at ITB Berlin