Why intelligent personalization will win over Search Engine Marketing in Travel
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
Finding the right balance between personalisation and search
The bd4travel Newsletter
Further Posts
The ‘average customer’ model is dead, long live personalization!
Welcome to the bd4travel blog!
We won the Technology Disrupt Award at Travel Technology Europe 2016!
Video of Andy Owen-Jones, CEO and Co-Founder of bd4travel: “Stop ignoring what your customer is telling you – using massive data to understand what clients really want”
Demystifying applied AI: How to get past the limitations of persona-based user profiling and capitalize on machine learning