Use algorithms to personalise your travel site to meet your commercial goals:Personalisation with AI helps you match your product portfolio to your visitors so your digital, marketing, and commerce teams can delve deeper into optimising Calls to Action (CTAs). This...
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
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