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AI-driven personalisation allows travel businesses to improve the customer’s shopping experience

AI-driven personalisation allows travel businesses to improve the customer’s shopping experience

by Angelika Beiderbeck | Dec 18, 2020 | News

Use algorithms to personalise your travel site to meet your commercial goals:Personalisation with AI helps you match your product portfolio to your visitors so your digital, marketing, and commerce teams can delve deeper into optimising Calls to Action (CTAs). This...
Why intelligent personalization will win over Search Engine Marketing in Travel

Why intelligent personalization will win over Search Engine Marketing in Travel

by Helge Moser | Oct 29, 2015 | General

John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...

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