by Angelika Beiderbeck | Dec 18, 2020 | News
Use algorithms to personalise your travel site to meet your commercial goals:Personalisation with AI helps you match your product portfolio to your visitors so your digital, marketing, and commerce teams can delve deeper into optimising Calls to Action (CTAs). This...
by Helge Moser | Oct 29, 2015 | General
John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...
bd4travel opens UK office and is one of the companies selected to participate in the new London Travel Technology Lab
Travel Hero Podcast with Andy Owen Jones
TUI.com steps up its personalization with bd4travel
Successful ITB for bd4travel
Why A/B testing can do more harm than good + How to make better decisions