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Why intelligent personalization will win over Search Engine Marketing in Travel

Why intelligent personalization will win over Search Engine Marketing in Travel

by Helge Moser | Oct 29, 2015 | General

John Wanamaker famously said, “We know that 50% of our advertising is wasted, we just don’t know which 50%.” Today, you could easily replace that figure with 98%, when it comes to online marketing. Since the 1970s, data driven marketing has brought us to a new level...

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