Berlin / Frankfurt, 2nd November 2015 – Giata, the world’s largest hotel content database, announces today a strategic cooperation with bd4travel, the startup that offers real time intelligent personalization for travel retailers. These solutions analyse and interpret large amounts of data (“Big Data”), which customers generate during their holiday search on travel portals – in order to provide personalized offers and services to the potential traveller.
The partnership significantly increases the content value proposition for Giata clients, who can now apply Giata’s content within bd4travel’s personalisation solutions. For bd4travel, the cooperation boosts its ability to serve each individual user with the most relevant travel products and offers – right at the time of browsing.
“We’re delighted to announce the partnership with bd4travel, as it contributes to serving end customers with better travel products and services”, said Andreas Posmeck, Managing Director at Giata. “Giata is the expert in travel related content, and we couldn’t think of a better partner than bd4travel to leverage this rich information and create value for the industry as a whole – from holiday providers, to the hundreds of travel portals and destination sites, to the vacationers. We look forward to the cooperation, and to working with bd4travel to disrupt the industry for the better.”
From today, bd4travel customers who hold a Giata license can fuel their real time predictive capabilities with Giata content, as well as any other proprietary product data. bd4travel will use several of Giata’s products such as the Giata Internet Hotel Guide, Giata Facts or the Giata MultiCodes. The integration allows travel retailers to compellingly serve and promote the right product to each individual visitor, ultimately achieving increased conversion rates and higher turnover per booking. End customers experience an improved personalized shopping process without frustrating and time consuming search processes – and without having to share personal data.
“We believe that finding and booking travel should be easier and more personable for end customers, and bd4travel is actively working to solve this issue,” said Andy Owen-Jones, co-Founder and CEO at bd4travel. “Our mission is to bring online travel purchase to a level of excellence, intuition and brilliant precision that only digital empathy can provide. We want to provide travel retailers with customer insights, personalisation capabilities and additional sales power – and the partnership with Giata is a major step in this direction.”
Giata recently announced that it improved its Matching-Service Giata Multi-Codes for over 380,000 hotels globally, across its 400+ suppliers and over 16 Mio. matchings. Both companies will participate in the World Travel Market in London in November.
Download the full press release: Giata & bd4travel Press Release 02112015