Personalisation works. From simple steps like using names on email communications with your customers and potential customers, to tailoring the look of the products they see, by surfacing tailored information and imagery to each individual customer, you can boost your website’s ROI.

Consumer sentiment is in favour of using data for their benefit, producing memorable online experiences and easy shopping opportunities.

  • 91% of consumers are more likely to shop with brands who recognise, remember and provide relevant offers and recommendations (Accenture).
  • 67% of consumers think it’s important for brands to automatically adjust content based on current context (Adobe/Hubspot).
  • 74% of consumers would find “living profiles” valuable – if the profiles are used to curate the offers, products and experiences they receive (Accenture).

But how do you know you’re using personalisation correctly? Sometimes, you need to know what doesn’t work, those nasty pitfalls that others have lived through and you want to avoid.

We’ve collated the top ten mistakes in personalisation and – more importantly – tips on how you can avoid them, to help you start converting more online shoppers.

10 mistakes in personalisation
10 mistakes in personalisation

Understanding personalisation for online businesses

The ‘10 Mistakes Made in Personalisation’ eguide from bd4travel helps you understand how personalisation can help your online business. The eguide provides a look at:

  • Requirements for successful personalisation, specifically in travel
  • What a real-time system does, and how you can benefit from one
  • How AI-based user profile compares to rule-based segmentation
  • What is the right data to capture to provide a personalised online experience
  • How commercial steering and interest-based product matching can reinforce each other for maximum results

Learn how to improve personalisation on your website

Our helpful eguide builds on learnings and insights from our recent projects. By using Artificial Intelligence, personalised recommendations are able to seamlessly be shown to each individual user.
Highly-effective personalisation is no longer something reserved for ‘tech giants’ like programme lists on Netflix or shopping recommendations on Amazon. The ability to apply personalised messaging and promote individual offers to each user can be at your fingertips.

Download the bd4travel eguide: Top Ten Mistakes in Personalisation and How to Avoid Them.

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