Andy Owen-Jones is panel guest at ITB Destination Day on March 6

“Fill your life with adventures, not things. Have stories to tell, not stuff to show”.

Driven by the changing behaviour of travellers experience is the key motivation for many travellers today. Consumers increasingly look to amass experiences rather than things. Travel gets redefined in many aspects, and today’s travellers demand a higher level of personalised service that airlines, hotels, and tour groups around the world seek for solutions to provide.

Exchange about latest trends with Andy Owen-Jones at ITB 

On March 6th, Andy Owen-Jones will be discussing at the ITB Convention, how the changing behaviour of travellers is transforming the travel industry.

The panel discussion “Travel Experiences Of The Future: Tailored, Data-Based, Relevant” focuses on the changing expectations of the modern customer seeking tailored travel offers, enriching and personal experiences. With leading experts, the session will unveil various success factors from innovative technologies, intelligent use of customer data, to deep customer insights.


“Experiences” should be used in customer service, rather than as a buzzword

More travellers mix the classic sightseeing with unique local experiences. Of course, travelers heading to Paris want to discover the Eiffel Tower, but they’re also looking for local experiences like food tours to enhance their trip. It is not enough that a destination is unique, what also counts is that the activities they join make them feel like a local. And they may learn a new skill while they travel – whether it be how to bottle wine in Spain, understanding the story behind the coffee bean in Ethiopia or making soba noodles in Japan. 


Already while searching for inspiration on a new holiday, customers are happy to provide their user data if they see that it brings a positive result. The promise of personalisation is that it can provide unique results that would otherwise never have come to the attention of the user.”, says Andy Owen-Jones, who sees a need to gain much more information on the interests of a user in order to propose to him the most appropriate experiences.


Andy Owen-Jones is highly experienced in the travel industry and focuses particularly on the future-oriented area of AI-driven personalisation. Before founding bd4travel, Andy CEO worked for the leading German leisure specialist TravelTainment and Amadeus. Other important milestones in his career were leading positions at Virgin Atlantic Airlines, brand management at British Airways and consultancy at Deloitte. 

Join this special session “Travel Experiences Of The Future: Tailored, Data-Based, Relevant” with focus on personalisation on March 6th, from 11.00 – 11.45am, venue: CityCube Berlin, Hall A4/A5. Guest Speaker: Björn Vöhl, Expedia & Julian Weselek, Tourlane, and Andy One-Jones, bd4travel.


For your ITB schedule:

High expectations in technologies

Wondering what to expect in travel technology over the next few years? Join the  Contemplating Data Talks: The Future of Travel Technology. Moderated by Kevin May, PhocusWire, Panel guests Olivier Krüger, CEO, Lufthansa Systems, and Andy Owen-Jones, CEO, bd4travel.
WHEN: 6th March, at 1:00pm, Hall 7.1b, eTravel World / eTravel Lab.

Meet the bd4travel team in Berlin at ITB 2020  

Meet the bd4travel team in hall 5.1., booth #118, from March 5th until March 8th, 2020. We love to show you bd4travel in action. Don’t be average. Create individual shopping experiences.

Come and see bd4travel in Berlin. Look over the shoulder of our AI solution and derive new insights about your audience. 

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