London / Kingston upon Thames – Travel Republic, one of the largest UK online travel agencies with more than two million holidaymakers per year, invests in the bd4travel personalisation platform to take their retailing to a new level. Travel Republic selected bd4travel to reinforce its existing data driven approach and to create a framework so each website visitor is treated as an individual.
Travel Republic was one of the first travel retailers in the UK market to build dynamically packaged holidays. It has always had a strong focus on using technology to make customer experience better and has been at the forefront of the move to improve the customer’s experience through personalisation.
After an extensive trial, Travel Republic selected bd4travel as the base for its future approach to personalisation. bd4travel’s unique approach to understanding the user was a major reason for this decision.
bd4travel generates detailed user profiles from each visitor in real-time, focusing on what people individually want, instead of just working with averages, segments or personas. Using the latest Artificial Intelligence and Machine Learning technologies, bd4travel’s algorithms predict the users interest and intent – to select the specific offers which are just right for each user from the enormous breadth of holidays on the Travel Republic website.
Travel Republic undertook extensive tests of the bd4travel system specifically to evaluate the predictive capabilities of the real-time product recommendations and their effect on customer engagement. Travel Republic Managing Director, Ian Simmonds said, “We have always focused on helping our customers to find their perfect holiday. The bd4travel live profiling of every user gives us a predictive precision that was previously not possible. We can now target offers to our clients in the way that suits them and significantly improves their shopping experience.“
With their strong IT team, Travel Republic rapidly implemented the specific tagging required and tested various placements of the personalization modules. Andy Owen-Jones, CEO of bd4travel, said “While we are delighted to see their fast adoption and the positive impacts, we are most excited to know that Travel Republic wants to build their own tools on top of our unique user profiles. We see a huge potential to innovate by combining the capabilities of such an IT and data driven travel retailer with our self-learning algorithms. Watch this space for future developments.“
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About Travel Republic
With more than two million holidaymakers booking annually through their websites in the UK and Ireland, Travel Republic is one of the largest and most well-established online travel agents in Europe. With access to over 300,000 hotels, 500 airlines and over 1,000 destinations, Travel Republic offers a breadth of choice for holiday makers. They have been successfully helping people book their hotels, flights and other travel arrangements for over 13 years. Travel Republic is part of the Emirates Group. www.travelrepublic.co.uk
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bd4travel is intelligent personalisation for travel – providing digital empathy and personal engagement with anonymous customers. The company was launched in 2013 by three former colleagues who realised that booking travel online is often tedious and inefficient. With collective expertise in data and travel technology, the founders joined forces to create a data driven approach of selling travel the personal way. Meanwhile, some of Europe’s leading online travel agencies, such as Expedia, have implemented the bd4travel personalisation technology with great success. bd4travels solutions are also highly awarded by travel authorities such as Phocuswright, Travolution and Travel Technology Europe. The company received a multi-million Euro VC funding in a round led by Hoxton Ventures and Talis Capital. The company is based in Frankfurt, Germany and London, UK. www.bd4travel.com
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