EasyJet Holidays says the sky is the limit for the way it will be able to use data to better understand and customise its website and offers for its audience.

Speaking alongside data insights partner bd4travel at last week’s Travolution European Summit, the operator’s lead product owner Alex Black said the brand will now focus on “precision retailing”.

To read the full article click here.

    Request further information

    *Mandatory fields

    I agree for a representative of bd4travel to contact me.

    Please also subscribe me to your newsletter.

    Please find our Privacy Policy here.

    RFI

      Request further information

      *Mandatory fields

      I agree for a representative of bd4travel to contact me.

      Please also subscribe me to your newsletter.

      Please find our Privacy Policy here.

      RFI