TTI Winter Forum 2021 - presentation Mario Bellinzona

TTI’s Winter Forum 2021 Webinar:

“The role of AI in travel”

In this video, bd4travel’s CCO Mario Bellinzona chats about the role of ai and how it can help build customer engagement.

Looking at the main goal “Winning Friends, not just Users”, using AI is less about technology, it’s all about people. Listening to everyone, finding out his or her personal needs and current travel experiences as well as fitting the right budget. Users who come to your website are individuals, not segments. AI can help detecting what each of your website user wants, individually. So, listen, understand, and become a friend.

If you are also interested in getting to know what choices have to do with happiness (paradox of choice) and what intent a user has when entering your website, simply click the play button below and watch the whole webinar.

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