Why GDPR can also be an opportunity in the travel industry
One of the biggest data privacy reforms is nearly here. Find out what GDPR means for the online travel industry, why it can be an opportunity rather than a threat and action you need to take now.
Many travel companies fear GDPR will limit their options to use Big Data and apply AI-driven personalisation. We think the opposite is true – if you get it right! Find out how to comply with GDPR while boosting your customers’ shopping experience and achieving more sales.