The World Aviation Festival returns in person at London’s ExCel centre, 1 – 2 December 2021.

The #AviationFest programme will explore how digital technologies are changing every aspect of the aviation industry to help enable a speedier and more sustainable recovery.

On Thursday 2nd December 12:05 – 12:20pm, Andy will be part of the excellent line-up of speakers across this two-day event. Join the session: Reclaiming the Moments of Truth – is this even on the agenda for airlines in the digital age?

Andy will reflect on the paper published in 1987 when airlines were at the forefront of marketing. He will look at the starting point for airlines to understand and respect each and every individual within the digital sales journey and how to avoid treating them as segments or averages.

Learn how to identify digital moments of truth for customers and the use cases paving the way forward for the industry.

As a proud sponsor, come meet our experts at our exhibition stand to discuss how to transform digital storefronts to be always relevant to each individual user through personalized buying experiences.

We look forward to seeing you there. Arrange a meeting with us, or come visit us on Stand D32. Register and join us at the World Aviation Festival!

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